Jumio has added eyeball tracking biometric capabilities to its trusted identity verification solution, Netverify.
In addition to conducting a “liveness” check to verify that a real person is holding the mobile device, Jumio’s Netverify will now require users to follow an icon on the mobile device screen with their eyes as it moves in a random pattern.
The biometric verification technology will be available to all Netverify users, including financial institutions, sharing economy providers, online gaming and travel companies.
“Fingerprint and iris scans give consumers a false sense of security. Just in May, hackers demonstrated they could beat the Samsung 8 iris scan,” said Philipp Pointner, VP of products at Jumio. “This is a technology arms race. The addition of eyeball tracking makes it exponentially more difficult to imitate someone you’re not, giving businesses and consumers a higher level of trust.”
To decrease the risk of fraud, Jumio developed a hybrid approach to verification that incorporates checking ID (government-issued documents), identity (biometrics and eyeball tracking), and documents (bank statements, utility bills, etc.).